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Verbraucherverhalten
Consumer behaviour
24
Konsumentenverhalten
22
Advertising effects
16
Werbewirkung
16
Advertising
14
USA
14
United States
14
Werbung
12
Market research
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Marktforschung
10
Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
6
Relationship marketing
6
Theorie
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Theory
6
Measurement
5
Meta-Analyse
5
Meta-analysis
5
Cognition
4
Confidence
4
Customer satisfaction
4
Emotion
4
Ethics
4
Kognition
4
Messung
4
Vertrauen
4
Business ethics
3
Cross-cultural management
3
Cultural identity
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Ethik
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Firm performance
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Gender
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Geschlecht
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Interkulturelles Management
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Kulturelle Identität
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Kundenzufriedenheit
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Marketing
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Marketingstrategie
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English
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Hawkins, Del I.
4
Mothersbaugh, David L.
4
Mothersbaugh, Linda L.
2
Best, Roger J.
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Tom, Gail
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McGraw-Hill International editions
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2013
-
12. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009528581
Saved in:
2
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
Saved in:
3
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
4
Consumer behavior : building marketing strategy
Mothersbaugh, David L.
;
Hawkins, Del I.
-
2016
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10013547315
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