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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - 3rd ed.
Persistent link: https://www.econbiz.de/10013208270
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Consumer behavior : empirical research
Whan, C. (contributor); Bearden, William O. (contributor) - 2010
Persistent link: https://www.econbiz.de/10004953884
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Special issue: Consumer behavior and retailing
Bearden, William O. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003892401
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - Third edition
Persistent link: https://www.econbiz.de/10013547488