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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.; Day, George S. - In: Marketing und Verbraucherpolitik, (pp. 71-86). 1982
Persistent link: https://www.econbiz.de/10001784339
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Corporate responses to consumerism pressures
Aaker, David A.; Day, George S. - In: Harvard business review : HBR 50 (1972) 6, pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Marketing research
Aaker, David A.; Day, George S. - 1983 - 2. ed.
Persistent link: https://www.econbiz.de/10000077769
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Consumerism: Search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571312
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Identifying competitive product-market boundaries : strategic and analytical issues : research program
Day, George S.; Shocker, Allan D. - 1976
Persistent link: https://www.econbiz.de/10002061451
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Using cluster analysis to improve marketing experiments
Day, George S.; Heeler, Roger M. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 340-347
Persistent link: https://www.econbiz.de/10002061537
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Information disclosure and consumer credit knowledge : a longitudinal analysis
Brandt, William K.; Day, George S.; Deutscher, Terry - In: Journal of consumer affairs : official publication of … 9 (1975) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10001940626
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Nonresponse bias and callbacks in sample surveys
Dunkelberg, William C.; Day, George S. - In: Journal of marketing research : JMR 10 (1973) 2, pp. 160-168
Persistent link: https://www.econbiz.de/10002102498