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Consumer information processing : issues for public policy makers
Wilkie, William L. - In: Research for Consumer Policy : Proceedings of …, (pp. 88-117). 1978
Persistent link: https://www.econbiz.de/10003001478
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Marketing's role in the quality of life : some observations
Peat, Nancy C.; Wilkie, William L. - In: Marketing and the quality of life, (pp. 61-68). 1978
Persistent link: https://www.econbiz.de/10002623681
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Comparison advertising : problems and potential
Wilkie, William L.; Farris, Paul W. - In: Journal of marketing 39 (1975) 4, pp. 7-15
Persistent link: https://www.econbiz.de/10003001472
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The role of marketing research in public policy decision making
Wilkie, William L.; Gardner, David M. - In: Journal of marketing 38 (1974) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10003001587