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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Marktforschung
60
Theorie
28
Theory
28
Market research
23
Marketing
22
Conjoint analysis
19
Conjoint-Analyse
19
Marketing management
17
Marketingmanagement
17
Marketing theory
16
Marketingtheorie
16
Verbraucher
11
Consumer behaviour
10
Multivariate Analyse
10
Paul E. Green
10
Werbung
10
Betriebswirtschaftliche Entscheidungen
9
International marketing
9
Konsumentenverhalten
9
Market segmentation
9
Multivariate analysis
9
Absatzpolitik
8
Marktsegmentierung
8
Produktgestaltung
8
Internationales Marketing
7
Marketingforschung
7
Advertising
6
Scientific method
6
Wissenschaftliche Methode
6
Absatz
5
Advertising effects
5
Entscheidung
5
Measurement
5
Messung
5
Werbewirkung
5
Absatztheorie
4
Betriebsmaterialwirtschaft
4
Betriebsplanung
4
Business network
4
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13
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6
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14
English
5
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Wind, Yoram
12
Green, Paul E.
8
Carmone, Frank J.
2
Frank, Ronald E.
2
Robinson, Patrick J.
2
Tull, Donald S.
2
Dalbey, Homer M.
1
Denny, Joseph
1
Douglas, Susan P.
1
FitzRoy, Peter T.
1
Goldhar, Joel D.
1
Grashof, John F.
1
Green, Patrick J.
1
Greenberg, Marshall G.
1
Gross, Irwin
1
Nicosia, Francesco M.
1
Robertson, Thomas S.
1
Sieber jr., Harry F.
1
Spitz, Lawrence K.
1
Wachspress, David P.
1
Webster jr., Frederick E.
1
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American Marketing Association
1
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1
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Journal of marketing research : JMR
3
Business horizons
2
Journal of marketing
2
Addison-Wesley series in marketing
1
Journal of retailing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
Marketing Science Institute. Series of books
1
Operations research
1
Prentice-Hall International Series in Management
1
Prentice-Hall international series in management
1
Readings in the management of innovation
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
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ECONIS (ZBW)
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1
Consumer evaluation of discount cards
Green, Paul E.
;
Carmone, Frank J.
;
Wind, Yoram
- In:
Journal of retailing
49
(
1973/74
)
1
,
pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
Saved in:
2
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
3
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
4
Bayesian statistics & product decisions
Green, Paul E.
- In:
Business horizons
5
(
1962
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
Saved in:
5
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
6
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
7
Sociology of consumption and trade-off models in consumer public policy
Nicosia, Francesco M.
;
Wind, Yoram
- In:
Research for Consumer Policy : Proceedings of …
,
(pp. 141-184)
.
1978
Persistent link: https://www.econbiz.de/10002576092
Saved in:
8
Analytical approach to marketing decisions in health-care organizations
Wind, Yoram
;
Spitz, Lawrence K.
- In:
Operations research
24
(
1976
)
5
,
pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
Saved in:
9
Market-based guidelines for design of industrial products : a new application of conjoint analysis to scientific and technical information (STI) services
Wind, Yoram
;
Grashof, John F.
;
Goldhar, Joel D.
- In:
Readings in the management of innovation
,
(pp. 394-408)
.
1982
Persistent link: https://www.econbiz.de/10003012410
Saved in:
10
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
Saved in:
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