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Developing business strategies
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000044308
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Marketing research
Aaker, David A.; Day, George S. - 1983 - 2. ed.
Persistent link: https://www.econbiz.de/10000077769
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Consumerism: Search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571312
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Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.; Day, George S. - In: Marketing und Verbraucherpolitik, (pp. 71-86). 1982
Persistent link: https://www.econbiz.de/10001784339
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Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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Corporate responses to consumerism pressures
Aaker, David A.; Day, George S. - In: Harvard business review : HBR 50 (1972) 6, pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
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Evaluating vehicle source effects
Aaker, David A.; Brown, Phillip K. - In: Journal of advertising research 12 (1972) 4, pp. 11-16
Persistent link: https://www.econbiz.de/10001784642
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Modeling store choice behavior
Aaker, David A.; Jones, J. Morgan - In: Journal of marketing research : JMR 8 (1971) 1, pp. 38-42
Persistent link: https://www.econbiz.de/10001784739
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Unit pricing six years introduction
McElroy, Bruce F.; Aaker, David A. - In: Journal of retailing 55 (1979) 3, pp. 44-57
Persistent link: https://www.econbiz.de/10002391407