We outline a modified version of behaviour change called nudge plus, which incorporates an element of reflection as part of the delivery of a nudge. Nudge plus builds on recent work advocating educative nudges and boosts. Its argument turns on seminal work on dual systems that presents a more...

Promoting agency – people’s ability to form intentions and to act on them freely – must become a primary objective for behavioural public policy (BPP). Contemporary BPPs do not pursue this objective, which is problematic for many reasons. From an ethical perspective, goals like personal...