Der Mikroökonomie-Professor legt ein Hochschullehrbuch vor, das Studienanfängern betriebswirtschaftlicher Bachelorstudiengänge einen gut verständlichen Einstieg ermöglicht. Hier wird nicht, entsprechend der Curricula streng abstrahiert, hier geht es um die mikroökonomischen Methoden und...

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout

The world has changed dramatically in recent years and so has the field of economics, but many introductory economics textbooks have remained stuck in the past. This book provides a new beginning for the study of microeconomics, emphasizing current debates and research trends. It is...