Contents: Preface / Jay Mulki and Fernando Jaramillo -- 1 An exploration of sales activities from a service ecosystems perspective / Nathaniel N. Hartmann, Heiko Wieland and Bruno Lussier -- 2 From sales force automation to digital transformation: how social media, social CRM, and artificial...

Sales leadership research has typically taken a leader-focused approach, investigating key questions from a top-down perspective. Yet, considerable research outside sales has advocated a view of leadership which takes into account the fact that employees look beyond a single designated...