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Impact of sales promotion's benefits on perceived value : does product category moderate the results?

Sinha, Somesh Kumar; Verma, Priyanka - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132153

Visual merchandising of pastries in foodscapes : the influence of plate colours on consumers' flavour expectations and perceptions

Kpossa, Monyédodo Régis; Lick, Erhard - In: Journal of retailing and consumer services 52 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012132294

Do unlisted targets sell at discounts?

Jaffe, Jeffrey F.; Jindra, Jan; Pedersen, David J.; … - In: Journal of financial and quantitative analysis : JFQA 54 (2019) 3, pp. 1371-1401

Persistent link: https://www.econbiz.de/10012139435

Sellouts, beliefs, and bandwagon behavior

Vikander, Nick - In: The B.E. journal of theoretical economics 19 (2019) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011975041

The sales-marketing integration gap : a social identity approach

Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390

Persistent link: https://www.econbiz.de/10011976237

Country of origin and online promotion in cross-border e-business : a study of consumer behavior for quality management

Huo, Da; Hung, Ken; Wang, Haibo; Xu, Xiaolin - In: The International trade journal 32 (2018) 1/5, pp. 140-149

Persistent link: https://www.econbiz.de/10011976654

Marketing effectiveness of educational services on websites

McCabe, Mary Beth; Weaver, Richard - In: Business education & accreditation : BEA 10 (2018) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10011977148

Analysis of supply chain issues under sales promotional schemes using FAHP

Chirra, Sricharan; Kumar, Dinesh - In: International journal of logistics systems and management 31 (2018) 2, pp. 224-248

Persistent link: https://www.econbiz.de/10011978508

The impact of online sales on consumers and firms : evidence from household appliances

Duch-Brown, Néstor; Grzybowski, Lukasz; Verboven, Frank - 2015

In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market...

Persistent link: https://www.econbiz.de/10011980307

The impact of different price promotions on customer retention

Kim, Jungkeun - In: Journal of retailing and consumer services 46 (2019), pp. 95-102

Persistent link: https://www.econbiz.de/10011980803