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~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
129
Konsumentenverhalten
127
Einzelhandel
66
Retail trade
65
OECD countries
45
OECD-Staaten
45
Beziehungsmarketing
39
Relationship marketing
39
Marketing
38
Theorie
36
Theory
36
Finanzpolitik
31
Fiscal policy
31
USA
30
United States
30
Marketingmanagement
29
Marketing management
28
Advertising
22
Werbung
21
Artificial intelligence
19
Fiscal consolidation
18
Haushaltskonsolidierung
18
Internet marketing
18
Künstliche Intelligenz
18
Ladengestaltung
18
Online-Marketing
18
Store design
18
Sales promotion
17
Welt
17
World
17
Customer satisfaction
16
Dienstleistungsqualität
16
Kundenzufriedenheit
16
Preismanagement
16
Pricing strategy
16
Service quality
16
Advertising effects
15
Perception
15
Wahrnehmung
15
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12
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English
15
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Grewal, Dhruv
11
Roggeveen, Anne L.
8
Nordfält, Jens
7
Ahlbom, Carl-Philip
2
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Hill, Krista M.
2
Kopalle, Praveen K.
2
Noble, Stephanie M.
2
Raghubir, Priya
2
Ailawadi, Kusum L.
1
Banerjee, Somak
1
Biswas, Abhijit
1
Celly, Kirti Sawhney
1
Choi, Seung-chan
1
Cooper, Nora
1
Dillard, Annemarie
1
Flores, Arturo A.
1
Gauri, Dinesh
1
Guha, Abhijit
1
Hall, Kevin
1
Inostroza-Quezada, Ignacio E.
1
Karsberg, John
1
Marmorstein, Howard
1
Milberg, Sandra J.
1
Mitakakis, Chrissy
1
Narang, Unnati
1
NordfÄlt, Jens
1
Nordfält, Jens.
1
Olson, Richard
1
Patrick, Vanessa M.
1
Schweiger, Elisa
1
Schweiger, Elisa B.
1
Shankar, Venkatesh
1
Soysal, Gonca
1
Valenzuela, Ana
1
Verma, Swati
1
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Journal of retailing
5
Journal of business research : JBR
4
Review of marketing research
2
Emerald insight
1
Journal of marketing research
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
15
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1
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
2
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
3
Shelf space schemas : myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
Saved in:
4
Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya
;
Celly, Kirti Sawhney
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
Saved in:
5
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
6
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
7
Does travel time to stores matter? : the role of merchandise availability
Grewal, Dhruv
;
Kopalle, Praveen K.
;
Marmorstein, Howard
; …
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10009622977
Saved in:
8
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
9
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
10
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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