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Consumers' product-locating behavior : exploring the application of signal detection theory
Liu, Sandra S.; Chen, Jie; Melara, Robert D.; Massara, … - In: Psychology & marketing 25 (2008) 6, pp. 506-520
Persistent link: https://www.econbiz.de/10003735891
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In-Store Marketing and Consumer Value : Developing an Interactionist Approach to Investigate Consumer Buying Behavior (In-Store Marketing E Valore Per Il Cliente: Un Modello Interazionista Per Indagare L'Esperienza D'Acquisto)
Massara, Francesco - 2007
This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made through...
Persistent link: https://www.econbiz.de/10014026228
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Nonverbal stimuli in a virtual aisle : does the shelf you choose matter?
Porcheddu, Daniele; Usai, Antonio; Venturi, Alberto - In: The international review of retail, distribution and … 21 (2011) 3, pp. 215-231
Persistent link: https://www.econbiz.de/10009260852