Narrow search
Showing 1 - 10 of 19
Cover Image
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10001866778
Cover Image
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian; Stock-Homburg, Ruth - 2003
Persistent link: https://www.econbiz.de/10002512381
Cover Image
Increasing graduates' interest in B2B sales : how to dispel lay beliefs, fight stigma, and create a profession of choice
Lanzrath, Aline Isabelle; Homburg, Christian; Ruhnau, … - In: Journal of personal selling & sales management : JPSSM 44 (2024) 3, pp. 274-292
Persistent link: https://www.econbiz.de/10015192656
Cover Image
Personality matters : how adaptive selling skills mediate the effect of personality traits on salespeople's exploited cross-selling potential
Homburg, Christian; Knapp, Maximilian; Wagner-Fabisch, Robin - In: Journal of personal selling & sales management : JPSSM 44 (2024) 3, pp. 293-314
Persistent link: https://www.econbiz.de/10015192660
Cover Image
Social influence on salespeople's adoption of sales technology : a multilevel analysis
Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10003980452
Cover Image
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Cover Image
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian; Jensen, Ove; Hahn, Alexander - In: Journal of marketing 76 (2012) 5, pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Cover Image
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Cover Image
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian; Bornemann, Torsten; Kretzer, Max - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Cover Image
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008933750