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~subject:"Versicherung"
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Versicherung
Relationship marketing
20
Beziehungsmarketing
18
Marketing
13
Financial services
10
Finanzdienstleistung
9
Consumer behaviour
8
Konsumentenverhalten
7
Kundenmanagement
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Marketing management
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Marketingmanagement
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Business models
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Competitive strategy
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Information technology
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Informationstechnik
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Marktforschung
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Beziehungsmanagement
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Customer relations
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Innovation
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Management
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Market research
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Social Web
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Social web
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Theorie
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Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Information management
3
Insurance
3
Kundenorientierung
3
Lieferantenmanagement
3
Organizational change
3
Supplier relationship management
3
United Kingdom
3
Airlines
2
Bank
2
Betriebliches Informationssystem
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Business intelligence system
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Stone, Merlin
3
Foss, Bryan
2
Komolafe, Fola
1
Mason, Vince
1
Sheridan, Roy
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CRM in financial services : a practical guide to making customer relationship management work
3
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ECONIS (ZBW)
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Trends in insurance CRM
Foss, Bryan
;
Stone, Merlin
;
Komolafe, Fola
- In:
CRM in financial services : a practical guide to making …
,
(pp. 174-198)
.
2002
Persistent link: https://www.econbiz.de/10001698740
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2
Direct insurance
Foss, Bryan
;
Stone, Merlin
;
Sheridan, Roy
- In:
CRM in financial services : a practical guide to making …
,
(pp. 448-467)
.
2002
Persistent link: https://www.econbiz.de/10001698756
Saved in:
3
CRM partnership between banks and insurers in practice : a case study
Mason, Vince
;
Stone, Merlin
- In:
CRM in financial services : a practical guide to making …
,
(pp. 468-483)
.
2002
Persistent link: https://www.econbiz.de/10001698757
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