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The budget contraction effect : how contracting budgets lead to less varied choice
Carlson, Kurt A.; Wolfe, Jared; Blanchard, Simon J.; … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 337-348
Persistent link: https://www.econbiz.de/10011292885
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Preference refinement after a budget contraction
Ross, Gretchen R.; Meloy, Margaret G.; Carlson, Kurt A. - In: Journal of consumer research : JCR ; an … 47 (2020) 3, pp. 412-430
Persistent link: https://www.econbiz.de/10012316025
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Contractual discrimination in franchise relationships
Sawant, Rajeev J.; Hada, Mahima; Blanchard, Simon J. - In: Journal of retailing 97 (2021) 3, pp. 405-423
Persistent link: https://www.econbiz.de/10013256054