Many e-marketplaces use national brand sellers' contract manufacturers to produce their e-commerce brand products, and some of the e-marketplaces also advertise that their e-commerce brand products have the same contract manufacturers as excellent national brand products to take advantage of the...

With the increasing popularity of third-party platforms, some retailers have used third-party platform to sell their products in addition to their own online and offline channels, while others retailers have not. An important question thus arises: should a retailer sell through a third-party...