Narrow search
Showing 1 - 10 of 15
Cover Image
Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs
Le Nguyen Hau; Evangelista, Felicitas - In: Journal of business research : JBR 60 (2007) 11, pp. 1152-1165
Persistent link: https://www.econbiz.de/10003560650
Cover Image
Does it pay for firms in Asia's emerging markets to be market oriented? : evidence from Vietnam
Le Nguyen Hau; Evangelista, Felicitas; Pham Ngoc Thuy - In: Journal of business research : JBR 66 (2013) 12, pp. 2412-2417
Persistent link: https://www.econbiz.de/10010209635
Cover Image
Organizational context and knowledge acquisition in IJVs : an empirical study
Evangelista, Felicitas; Le Nguyen Hau - In: Journal of world business : JWB 44 (2009) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10003806324
Cover Image
The role of customer operant resources in health care value creation
Le Nguyen Hau - In: Service business 13 (2019) 3, pp. 457-478
Persistent link: https://www.econbiz.de/10012124352
Cover Image
Preferred appeals as a reflection of culture : mobile phones advertising in Vietnam
Nguyen Thi Thuy Khanh; Le Nguyen Hau - In: Asia Pacific business review 13 (2007) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10003565387
Cover Image
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau; Pham Ngoc Thuy - In: Service business 10 (2016) 3, pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
Cover Image
Impact of service personal values on service value and customer loyalty : a cross-service industry study
Le Nguyen Hau; Pham Ngoc Thuy - In: Service business 6 (2012) 2, pp. 137-155
Persistent link: https://www.econbiz.de/10009534903
Cover Image
National identity and the perceived values of foreign products with local brands : the case of locol wine in Vietnam
Le Nguyen Hau; Nguyen, Hai-minh Thi; Nguyen, Tuan Van - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 765-783
Persistent link: https://www.econbiz.de/10010229019
Cover Image
Service personal values and customer loyalty : a study of banking services in a transitional economy
Pham Ngoc Thuy; Le Nguyen Hau - In: The international journal of bank marketing : IJBM 28 (2010) 6, pp. 465-478
Persistent link: https://www.econbiz.de/10008738406
Cover Image
The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service
Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy; Tran … - In: Journal of economic development 23 (2016) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011647701