Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City. The key theory...

The aim of this research is to investigate the effect of service quality on passenger loyalty as well as the mediating roles of relationship quality (perceives value, passenger trust, and satisfaction). The survey was conducted with a total of 321 passengers who have used low-cost airline...

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient,...

This research uses structural equation modelling (SEM) to test the correlation between service quality of the tourism destination and the satisfaction of the tourists who have visited Hội An ancient town. SERVQUAL scale (Parasuraman et al, 1988) was used correctedly. The research also uses the...

The study was aimed at determining the impacts of factors that influence the purchasing decision of Butter Oil Substitute (BOS) in coffee roasting industry. The study was carried out in Ho Chi Minh City on 88 customers using face to face interview and structured questionnaire as the instruments...

This research aims at examining factors affecting green purchasing behaviour in Vietnam, by interviewing 297 consumers who are over 18 at the beginning of 2018. Cronbach’s Alpha, exploratory factor analysing and linear multiple regressioning were used. The results show that there are three...

The objective of the present study is to explore the factors affecting domestic tourists’ satisfaction with the quality of ecotourism services. Survey data collected from 457 visitors visiting Mekong Delta, Vietnam were analyzed to provide evidence. Results from multiple regression analysis...

This research aims to identify and measure the influence of factors affecting customers' loyalty for gym service at K.I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were used in the study. The results of the model tested...

This study was conducted to find out the factors affecting the consumers' choice of wine in HoChiMinh City, Vietnam. The multiple regression model was not statistically significant for finding the relationship between the factors and the Money spent on wine, so discriminant analysis method was...