Nguyen, Thang V.; Bruton, Garry D.; Nguyen, Binh T. - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 5, pp. 964-983
Purpose The purpose of this paper is to examine whether competitor concentration relates to better customer acceptance of the firm’s offerings and better networking of the firm with competitors and government officials. Design/methodology/approach The research is conducted in the context of...