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~subject:"Viral marketing"
~type_genre:"Case study"
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Viral marketing
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-marketing ; Vol. 1
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on integrating social media into strategic marketing
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of business logistics : JBL
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
PR-Kampagnen
1
Pervasive advertising
1
Strong brands, strong relationships
1
Word of mouth and social media
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ECONIS (ZBW)
24
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1
Social commerce : consumer behaviour in online environments
Boardman, Rosy
(
ed.
);
Blazquez Cano, Marta
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011973977
Saved in:
2
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
3
Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
Saved in:
4
Entscheidungsunterstützung zur Meinungsbeeinflussung in Webcommunitys
Kaiser, Carolin
- In:
HMD : Praxis der Wirtschaftsinformatik
48
(
2011
)
280
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009261902
Saved in:
5
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
6
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
7
Online social interactions : a natural experiment on word of mouth versus observational learning
Chen, Yubo
;
Wang, Qi
;
Xie, Jinhong
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 238-254
Persistent link: https://www.econbiz.de/10008988453
Saved in:
8
Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf
(
ed.
);
Pleil, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010425982
Saved in:
9
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
10
LichtBlick : nachhaltige und erfolgreiche Positionierung im Zeitalter des Internets
Friege, Christian
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 23-34)
.
2010
Persistent link: https://www.econbiz.de/10009011577
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