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~subject:"Viral marketing"
~type_genre:"Textbook"
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Empfehlungserfolge durch Involvement-Marketing
Seja, Christa
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2013
Persistent link: https://www.econbiz.de/10009691286
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Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Lis, Bettina
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Korchmar, Simon
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2013
Persistent link: https://www.econbiz.de/10009706295
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