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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
31
Konsumentenverhalten
31
USA
14
United States
14
Brand
7
Markenartikel
7
Brand management
5
Internet marketing
5
Markenführung
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Social Web
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Social web
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Beziehungsmarketing
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Innovation
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Relationship marketing
4
Brand image
3
E-commerce
3
Electronic Commerce
3
Markenimage
3
Materialism
3
Materialismus
3
Online retailing
3
Online-Handel
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Theorie
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Theory
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Tourism marketing
3
Tourismusmarketing
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Viral marketing
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Consumer motivation
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Deutschland
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Direct marketing
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Direktmarketing
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Gender
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Germany
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Geschlecht
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Großbritannien
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Innovation diffusion
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Goldsmith, Ronald E.
3
Lu, Xiaojing
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Pagani, Margherita
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Litvin, Stephen W.
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Pan, Bing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Organizations and social networking : utilizing social media to engage consumers
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Two-sided markets and social media
Lu, Xiaojing
;
Goldsmith, Ronald E.
;
Pagani, Margherita
- In:
Organizations and social networking : utilizing social …
,
(pp. 197-213)
.
2013
Persistent link: https://www.econbiz.de/10009768689
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2
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
3
Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
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