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Watching it motivates me to become stronger : virtual influencers' impact on consumer self-improvement product preferences
Meng, Lu; Bie, Yongyue; Yang, Mengya; Wang, Yijie - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014552120
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The effect of human versus virtual influencers : the roles of destination types and self-referencing processes
Meng, Lu; Bie, Yongyue; Yang, Mengya; Wang, Yijie - In: Tourism management : research, policies, practice 106 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015073340