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Virtual goods, real goals : exploring means-end goal structure of consumers in social virtual worlds
Jung, Yoonhyuk; Pawlowski, Suzanne D. - In: Information & management : the internat. journal of … 51 (2014) 5, pp. 520-531
Persistent link: https://www.econbiz.de/10010396140
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Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Jung, Yoonhyuk; Pawlowski, Suzanne D. - In: Journal of business research : JBR 67 (2014) 10, pp. 2231-2238
Persistent link: https://www.econbiz.de/10010400087