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Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012423251

The influence of scent on virtual reality experiences : the role of aroma-content congruence

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301

Persistent link: https://www.econbiz.de/10012430512

Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory

Ibáñez-Sánchez, Sergio; Orús, Carlos; Flavián … - In: Psychology & marketing 39 (2022) 3, pp. 559-578

Persistent link: https://www.econbiz.de/10012817136

Integrating virtual reality devices into the body : effects of technological embodiment on customer engagement and behavioral intentions toward the destination

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of travel and tourism marketing 36 (2019) 7, pp. 847-863

Persistent link: https://www.econbiz.de/10012179483

The impact of virtual, augmented and mixed reality technologies on the customer experience

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 100 (2019), pp. 547-560

Persistent link: https://www.econbiz.de/10012024008

Enhancing the customer experience with virtual and augmented reality : the impact of content and device type

Orús, Carlos; Ibáñez-Sánchez, Sergio; Flavián … - In: International journal of hospitality management 98 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10013198479

Applying virtual reality and augmented reality to the tourism experience : a comparative literature review

Bretos, María A.; Ibáñez-Sánchez, Sergio; Orús, Carlos - In: Spanish journal of marketing 28 (2024) 3, pp. 287-309

Persistent link: https://www.econbiz.de/10015190342

Human versus virtual influences, a comparative study

Belanche, Daniel; Casaló, Luis V.; Flavián, Marta - In: Journal of business research : JBR 173 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014547919

Augmented Reality Filters on Social Media. Analyzing the Drivers of Playability Based on Uses and Gratifications Theory

Ibanez-Sanchez, Sergio; Orus Sanclemente, C.; Flavián … - 2022

The arrival of augmented reality (AR) on social networks in the form of filters is generating new user experiences. Despite their potential as interactive marketing tools, previous research analyzing the impact of AR filters has focused mainly on shopping‐based or personal‐based variables....

Persistent link: https://www.econbiz.de/10014082758

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859