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Exploring virtual goods purchase intentions : an integrated SEM-NCA approach in online gaming

Mkedder, Nadjim; Bakır, Mahmut; Aldhabyani, Yaser - In: Central European Management Journal 32 (2024) 3, pp. 368-391

Purpose Virtual goods consumption has risen dramatically in recent years. Recognizing the benefits of virtual goods in generating revenue for online game companies, marketers strive to understand the motives behind virtual goods purchases. We investigated the direct and indirect effects of...

Persistent link: https://www.econbiz.de/10015077461

Exploring avatar selves in the metaverse : consumer co-creation of experiences

Chakraborty, Amrita; Jain, Varsha; Belk, Russell W. - In: Journal of consumer behaviour 24 (2025) 2, pp. 694-716

Persistent link: https://www.econbiz.de/10015333961

The role of augmented reality experiences in consumers' purchase intention toward new products

Ambika, Anupama; Jain, Varsha; Belk, Russell W.; … - In: Journal of consumer behaviour 24 (2025) 2, pp. 799-819

Persistent link: https://www.econbiz.de/10015334451

The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools

Ambika, Anupama; Belk, Russell W.; Jain, Varsha; … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1112-1127

Persistent link: https://www.econbiz.de/10014457684

Metaverse in marketing and logistics : the state of the art and the path forward

Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946

Persistent link: https://www.econbiz.de/10014486550

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859