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From doubt to functionality : an imagery story
Adaval, Rashmi - 2018
Persistent link: https://www.econbiz.de/10011910806
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Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10010401126