Consumers often arrive at the point of purchase with a particular product to purchase in mind and must search for this target product in the product display. Drawing on visual crowding theory, we suggest that an individual's ability to find a target product in a display varies according to the...

Attention research in marketing has built on psychological theories and findings on the role of attention in visual exploration, search and choice. It has applied and tested these theories in natural settings, and extended them where needed. Some of the main theoretical constructs and findings...