The way we describe and evaluate ourselves or self-concept has a significant effect on our behaviors. An individual who describes herself as altruistic is more likely to engage in helpful behaviors than someone who does not possess such self-concept. Self-concept, in turn, is influenced by...

We investigate the effect of salient green self-image on the willingness to participate in online volunteering for an environmental cause. Our experimental study shows that when the information about participants’ own perceived consciousness and responsibility is made salient, the likelihood...

We study the effect of time flexibility on volunteering. Using an online experiment, we tested predictions of a model of inter-temporal volunteering. Consistent with our theoretical predictions, we find that flexibility in choosing when to allocate effort donations increases overall donations...