This study investigates which candidates were more likely to adopt Facebook, YouTube, and Twitter in the 2010 U.S. midterm elections and the reasons why. Large majorities of the major party candidates for the House of Representatives had a Facebook page, Twitter account, and YouTube channel....

This paper affords an opportunity to study the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to use Facebook in the 2006 and 2008 congressional elections, and how. The research hypotheses draw from the diffusion of...

The rise of independent expenditures by outside groups in congressional elections following the Supreme Court's decision in Citizens United leads to the questions about whether and to what extent outside spending actually affects the outcome of congressional elections. After an overview of...