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Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert; Uncles, Mark D.; Lomax, Wendy - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
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The decay of positive and negative word of mouth after product experience
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Hand, Chris - In: Australasian marketing journal 22 (2014) 4, pp. 350-355
Persistent link: https://www.econbiz.de/10010472715
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Measuring the impact of positive and negative word of mouth : a reappraisal
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 24 (2016) 1, pp. 54-58
Persistent link: https://www.econbiz.de/10011484650