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Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience

Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418

Persistent link: https://www.econbiz.de/10008728841

The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation

Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 988-1003

Persistent link: https://www.econbiz.de/10009540269

The effects of advertising copy on sensory thoughts and perceived taste

Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756

Persistent link: https://www.econbiz.de/10003945093

So close I can almost sense it : the interplay between sensory imagery and psychological distance

Elder, Ryan S.; Schlosser, Ann E.; Poor, Morgan; Xu, Lidan - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 877-894

Persistent link: https://www.econbiz.de/10011780577

The presence of variety reduces perceived quantity

Redden, Joseph P.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 406-417

Persistent link: https://www.econbiz.de/10003895735

The primacy of "what" over "how much" : how type and quantity shape healthiness perceptions of food portions

Liu, Peggy J.; Haws, Kelly L.; Scherr, Karen; Redden, … - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3353-3381

Persistent link: https://www.econbiz.de/10012039997

How Perceptions of Temporal Distance Influence Satiation

Galak, Jeff; Redden, Joseph P.; Yang, Yang; Kyung, Ellie - 2014

Although people recover from satiation with the natural passage of time, we examine whether it is possible to influence the recovery process merely by changing the perceived temporal distance from past consumption. Experiment 1, a field experiment, demonstrates that influencing the perceived...

Persistent link: https://www.econbiz.de/10014168144