Sparkes, Adrian; Thomas, Brychan; Clifton, Nick; … - In: Journal of Research in Marketing and Entrepreneurship 3 (2001) 3, pp. 144-161
A major challenge facing Welsh speciality Small and Medium‐sized Agri‐food Enterprises (SMAFEs) is how to sustain growth in a global market. This can be enhanced through e‐commerce and the marketing of product through the Internet to an international audience. Recent research carried out...
