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Understanding the role of gender in bloggers' switching behavior
Zhang, Kem Z. K.; Lee, Matthew K. O.; Cheung, Christy M. K. - In: Decision support systems : DSS ; the international journal 47 (2009) 4, pp. 540-546
Persistent link: https://www.econbiz.de/10003901701
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Online service switching behavior : the case of blog service providers
Zhang, Kem Z. K.; Cheung, Christy M. K.; Lee, Matthew K. O. - In: Journal of electronic commerce research : JECR 13 (2012) 3, pp. 184-197
Persistent link: https://www.econbiz.de/10009672218
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Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.; Barnes, Stuart J.; Zhao, Sesia J.; … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011813442