Ramadan, Zahy - In: Qualitative Market Research: An International Journal 27 (2024) 5, pp. 921-940
Purpose The development of the next Web 3.0 digital generation will be built on a decentralized society and blockchain technologies such as non-fungible tokens (NFTs) and “soulbound tokens” (SBTs). These technologies will enable a digital proof of personhood that would make it possible for...