The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication,...

Incepand ca orice alt cuvant rasunator la inceputul acestui secol, Web2.0 devine o realitate palpabila pentru un numar din ce in ce mai mare de utilizatori de Internet. Folosind instrumente diverse cum ar fi podcasting, retele sociale, RSS feeds, wikis, widget-uri, SEO, marketing viral sau...