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A Content Analysis of the Jour...
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Subject
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Website
Sportmarketing
19
Sports marketing
19
Sport
17
Sports
16
Professional sports
14
Profisport
14
Consumer behaviour
11
Konsumentenverhalten
11
Sport event
6
Sport organization
6
Sportorganisation
6
Sports economics
6
Sportveranstaltung
6
Sportökonomik
6
USA
6
United States
6
Welt
5
World
5
Social Web
4
Social web
4
Sport management
4
Sportmanagement
4
Advertising effects
3
Arbeitsgruppe
3
Beziehungsmarketing
3
Big event
3
Brand image
3
Cognition
3
Customer satisfaction
3
Emotion
3
Football
3
Fußball
3
Großveranstaltung
3
Impact assessment
3
Kognition
3
Kundenzufriedenheit
3
Markenimage
3
Relationship marketing
3
South Korea
3
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Type of publication
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Article
4
Type of publication (narrower categories)
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Article in journal
4
Aufsatz in Zeitschrift
4
Language
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English
4
Author
All
Pedersen, Paul M.
4
Ahn, Taesoo
3
Suh, Young Ik
3
Hong, Moonki
1
Lee, Jin Kyun
1
Published in...
All
International journal of sports marketing & sponsorship
2
European Sport management quarterly : ESMQ
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
4
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1
Participants' service quality perceptions of fantasy sports websites : the relationship between service quality, customer satisfaction, attitude, and actual usage
Suh, Young Ik
;
Pedersen, Paul M.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 78-87
Persistent link: https://www.econbiz.de/10008651178
Saved in:
2
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik
;
Ahn, Taesoo
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
Saved in:
3
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
Saved in:
4
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
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