Cassidy, Leonie Jane; Hamilton, John - In: Benchmarking: An International Journal 23 (2016) 7, pp. 2061-2079
Purpose Website benchmarking theory and the website analysis method (WAM) are benchmark tested across non-commercial tropical tourism websites. The paper aims to discuss this issue. Design/methodology/approach The abridged WAM benchmarks 280 tropical tourism websites from four continental areas...
