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Investigation of social media marketing : how does the hotel industry in Hong Kong perform in marketing on social media websites?
Chan, Nga Ling; Guillet, Basak Denizci - In: Journal of travel and tourism marketing 28 (2011) 4, pp. 345-368
Persistent link: https://www.econbiz.de/10009272063
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Scale development of perceived eTrust in the hotel industry : the perspective of Internet users
Wang, Liang; Law, Rob; Hung, Kam; Denizci Guillet, Basak - In: International journal of hospitality management 43 (2014), pp. 35-46
Persistent link: https://www.econbiz.de/10010427935
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Impact of hotel website quality on online booking intentions : eTrust as a mediator
Wang, Liang; Law, Rob; Denizci Guillet, Basak; Hung, Kam; … - In: International journal of hospitality management 47 (2015), pp. 108-115
Persistent link: https://www.econbiz.de/10011312540
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An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim; Denizci Guillet, Basak; Law, Rob - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 676-705
Persistent link: https://www.econbiz.de/10011578919