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Website
Consumer behaviour
30
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30
Brand management
20
Markenführung
20
Brand image
15
Beziehungsmarketing
14
Media industries
14
Mediensektor
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14
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13
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Innovation
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Internet
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Magazine publishing
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Presseverlag
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Schweden
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Ellonen, Hanna-Kaisa
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Kuivalainen, Olli
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Tarkiainen, Anssi
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Johansson, Anette
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Naami, Tara
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International journal of internet marketing and advertising : IJIMA
2
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
JMM : the international journal on media management
1
Journal of consumer behaviour
1
Journal of media business studies
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ECONIS (ZBW)
6
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1
The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
2
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
3
How websites compete in the Middle East : the example of Iran
Naami, Tara
;
Anesbury, Zachary William
;
Stocchi, Lara
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 121-136
Persistent link: https://www.econbiz.de/10012813941
Saved in:
4
Complementary role of website in business model development
Kuivalainen, Olli
;
Ellonen, Hanna-Kaisa
;
Sainio, Liisa-Maija
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 136-154)
.
2009
Persistent link: https://www.econbiz.de/10003950311
Saved in:
5
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
6
the role of the website in a magazine business : revisiting old truths
Ellonen, Hanna-Kaisa
;
Wikström, Patrik
;
Johansson, Anette
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 238-249
Persistent link: https://www.econbiz.de/10011611238
Saved in:
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