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The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng; Hur, Youngjin; Kim, Dae Yeon; Brigham, … - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
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Participants' service quality perceptions of fantasy sports websites : the relationship between service quality, customer satisfaction, attitude, and actual usage
Suh, Young Ik; Pedersen, Paul M. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 2, pp. 78-87
Persistent link: https://www.econbiz.de/10008651178
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Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik; Ahn, Taesoo; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
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Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo; Hong, Moonki; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
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Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo; Suh, Young Ik; Lee, Jin Kyun; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10010489113