Online advertisers change banner ad executions to overcome negative returns from repetition, improve clickrates and communication outcomes. We investigate the effect of level of repetition to banner ads, same and varying ad executions and consumer navigation orientation on behavioral response...

This paper investigates the extent to which nonprofits have websites and how they are used. Our empirical analyses of 1,000 nonprofit organizations indicates substantial differences in website presence and use among mission categories - conservation related, arts and cultural, religious civil...