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How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 326-335
Persistent link: https://www.econbiz.de/10011966112
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Social media commerce : next frontier in online shopping focused on Chinese consumers
Han, Min Chung
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10012005203
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