The wine industry is significantly affected by globalization and changes in consumption habits and shifts in lifestyle, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives have a market share of more than 40 % in Europe. In...

Scholars showed that in transition and developing countries originating from the Soviet period, the degree of market competition is rather low, as large corporates that had been operating were still prevailing. One can assume that the markets had been highly attractive and many newcomers must...

Non-alcoholic wines have become increasingly important in recent years in Germany. A constant stream of new market players and products is evidence of a dynamic market development and for the creation of a new branch in the highly competitive wine sector. Thus, the central aim of this article is...