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Purpose: The present paper investigates the effect of the navigation design (static or dynamic) in e-commerce. Specifically, a comparison is made of consumers from two cultures: the Dutch and the Greek.Methods: A total of 221 Dutch and Greek subjects participated in an experimental survey, where...
Persistent link: https://www.econbiz.de/10014090146
With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet poses a significant threat to the traditional economy. Live streaming plus e-commerce, which is acknowledged as the current global economic status, is the result of combing live...
Persistent link: https://www.econbiz.de/10014031005
We investigate how online price dispersion has evolved since the bursting of the Internet bubble by comparing price dispersion levels in years 2000, 2001, and 2003 and between multi-channel and pure play e-tailers. The results show that although online price dispersion declined between 2000 and...
Persistent link: https://www.econbiz.de/10014029806
We investigate how online price dispersion has evolved since the bursting of the Internet bubble by comparing price dispersion levels in years 2000, 2001, and 2003 and between multi-channel and pure play e-tailers. The results show that, although online price dispersion declined between 2000 and...
Persistent link: https://www.econbiz.de/10014029846
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
The paper analyses the economics behind algorithmic search and recommender services, based upon personalized user data. Such services play a paramount role for online services such as marketplaces (e.g. Amazon), audio streaming (e.g. Spotify), video streaming (e.g. Netflix, YouTube), app stores,...
Persistent link: https://www.econbiz.de/10012417535
The universality of design perception and response is tested using data collected from ten countries: Argentina, Australia, China, Germany, Great Britain, India, the Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural-equation model is developed that...
Persistent link: https://www.econbiz.de/10012755070
Students want to know what to major in. There is no question that the rules have changed in the Global Internet Age and educators and students must rethink the goals of education. What made sense twenty years ago may no longer be true. After all, many skills can be easily learned using free...
Persistent link: https://www.econbiz.de/10013077987
The FIFA World Cup™ is not only one of the most popular sporting events in the world: it is also famous for the extraordinary amount of sponsorship fees it attracts. To make sense economically, these sponsorship expenses should promise future cash flows that would make the investment...
Persistent link: https://www.econbiz.de/10012953198
This article analyzes the possibility of commercializing internationally the Cotija Región of Origin Cheese, by means of marketing strategies. The elaboration of daily products, is one of the principal economic activities in Mexico. The economic and social situation concerning the Cotija...
Persistent link: https://www.econbiz.de/10012974944