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~subject:"Welt"
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Welt
Consumer behaviour
38
Konsumentenverhalten
36
Theorie
19
Theory
18
Advertising effects
8
Brand management
8
Markenführung
8
Marketing
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Perception
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Wahrnehmung
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Markenartikel
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Experiment
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Market research
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Marktforschung
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Niederlande
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Werbung
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Beziehungsmarketing
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Dienstleistungsqualität
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Emotion
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Netherlands
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Bibliometrics
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Bibliometrie
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Cognition
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Markenimage
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Product counterfeiting
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Produktpiraterie
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World
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advertising
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psychosocial benefits
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satisfaction
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service quality
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Pieters, Rik
4
Baumgartner, Hans
2
Erdem, Tulin
1
Keller, Kevin Lane
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Kuksov, Dmitri
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Center for Economic Research <Tilburg>
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Discussion paper / Center for Economic Research, Tilburg University
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans
(
contributor
);
Pieters, Rik
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
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2
Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
Pieters, Rik
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000995208
Saved in:
3
Who talks to whom? Intra- and interdisciplinary communication of economics journals
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of economic literature
40
(
2002
)
2
,
pp. 483-509
Persistent link: https://www.econbiz.de/10001688036
Saved in:
4
Understanding branding in a digitally empowered world
Erdem, Tulin
;
Keller, Kevin Lane
;
Kuksov, Dmitri
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
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