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~subject:"Welt"
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The role of mega-sports event...
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Welt
Sports
33
Sport
31
Sport event
30
Sportveranstaltung
30
Big event
20
Canada
20
Großveranstaltung
20
Kanada
20
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Professional sports
18
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16
Consumer behaviour
15
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14
Konsumentenverhalten
14
Markenführung
14
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10
Sportorganisation
10
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9
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9
Designation of origin
8
Herkunftsbezeichnung
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8
Ball game
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Ballsport
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Jugendliche
7
Olympic Games
7
Youth
7
Brand image
6
Guerilla marketing
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Guerilla-Marketing
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O'Reilly, Norm
7
Séguin, Benoit
3
Armenakyan, Anahit
1
Braedley, L. Anne
1
Burton, Rick
1
Ellis, Dana
1
Freeman, Ina
1
Heslop, Louise A.
1
Houlihan, Barrie
1
Knight, Peter
1
Leopkey, Becca
1
Lu, Irene R. R.
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MacIntosh, Eric W.
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Nadeau, John
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Patry, Philippe
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International journal of sport management and marketing : IJSMM
7
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ECONIS (ZBW)
8
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1
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
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2
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
3
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
4
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
Saved in:
5
Introduction : youth, sport and the Youth Olympic Games
Houlihan, Barrie
;
Leopkey, Becca
;
MacIntosh, Eric W.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 237-241
Persistent link: https://www.econbiz.de/10011861911
Saved in:
6
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
7
Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm
;
Braedley, L. Anne
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
Saved in:
8
Sports business unplugged : leadership challenges from the world of sports
Burton, Rick
;
O'Reilly, Norm
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011485798
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