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In a constantly changing global environment, businesses must maneuver through cultural, economic, and political intricacies to accomplish long-lasting expansion and adhere to environmental, social, and governance (ESG) criteria and regulations. How can businesses effectively handle these complex...
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The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.
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"This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the...
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