We assess size and scope-related economies in the global advertising and marketing services business. A translog cost … of coordination may accompany the strategy of jointly offering advertising and marketing services globally. Estimates … consistently from the joint production of advertising and marketing services …

We assess size and scope-related economies in the global advertising and marketing services business. A translog cost … of coordination may accompany the strategy of jointly offering advertising and marketing services globally. Estimates … consistently from the joint production of advertising and marketing services …

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues …, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight … advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies …