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Reflections on the research path towards the global company
Yeniyurt, Sengun - In: Michigan State University contributions to …, (pp. 201-211). 2009
Persistent link: https://www.econbiz.de/10003850081
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Getting to global : an evolutionary perspective of brand expansion in international markets
Townsend, Janell D.; Yeniyurt, Sengun; Talay, Mehmet Berk - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 539-558
Persistent link: https://www.econbiz.de/10003854590
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Global brand architecture position and market-based performance : the moderating role of culture
Talay, M. Berk; Townsend, Janell D.; Yeniyurt, Sengun - In: Journal of international marketing 23 (2015) 2, pp. 55-72
Persistent link: https://www.econbiz.de/10011292297
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Global supply network embeddedness and power : an analysis of international joint venture formations
Yeniyurt, Sengun; Carnovale, Steven - In: International business review : the official journal of … 26 (2017) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10011710891
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Understanding the importance of the length of global product rollout : an examination in the motion picture industry
Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; … - In: Journal of international marketing 25 (2017) 4, pp. 50-69
Persistent link: https://www.econbiz.de/10011784175
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The power of institutions on international marketing : reflections on the COVID-19 pandemic can inform international marketing activities
Griffith, David A.; Yalcinkaya, Goksel - In: International marketing review 40 (2023) 5, pp. 957-980
Persistent link: https://www.econbiz.de/10014470103